In the planning of the German National Football Museum, set to open in 2014, the DFB (Deutsches Fussball Bund) has landed a large sponsor deal with sportswear company "Adidas". (report from sportspromedia.com)
Adidas and the German National Team have a close relationship: Adidas has since the World Cup in 1954 provided the Mannschaft with their football wear. And now, Adidas commits to sponsor the construction of the museum with ca 6,7 million Euros, and in return they will be allowed to open an official store on the premises.
The budget of the museum's construction has been raised to ca 34,4 million Euro and therefore the DFB are seeking sponsors. The DFB itself has put in some of the profits from the 2006 World Cup and North-Rhine Westphalia state government also carries a large sum of the total funding.
Construction of the Deutsches Fussball Museum in Dortmund is scheduled to begin in May 2012.